Master of Science in Hotel Administration
First Committee Member
David Christianson, Chair
Number of Pages
Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.
Heritage tourism; Sustainable tourism; Tourism; Tourism – Marketing; World Heritage areas
Marketing | Sustainability | Tourism and Travel
Sadiki, Fouad A., "Sustainable Tourism Marketing Strategies at UNESCO World Heritage Sites" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1477.