Doctor of Philosophy (PhD)
First Committee Member
Second Committee Member
Third Committee Member
Fourth Committee Member
Number of Pages
A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric cues and organismic satisfaction.
Consumer behavior; Consumer satisfaction; Gamblers; Gambling; iGaming; Internet gambling; Servicescape; Structural equation modeling
Business | E-Commerce | Gaming and Casino Operations Management | Psychology
Abarbanel, Brett Lillian Levine, "Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience" (2013). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1792.