Award Date

12-1-2021

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

William F. Harrah College of Hospitality

First Committee Member

Özgür Özdemir

Number of Pages

33

Abstract

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for the hospitality industry versus other industries and based on current deployment of analytics in hotel and integrated resort brands.

Keywords

brand strategies; data analytics; big data; business intelligence

Disciplines

Data Science | Gaming and Casino Operations Management

File Format

pdf

File Size

181 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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