Master of Science in Hotel Administration
William F. Harrah College of Hospitality
First Committee Member
Number of Pages
Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for the hospitality industry versus other industries and based on current deployment of analytics in hotel and integrated resort brands.
brand strategies; data analytics; big data; business intelligence
Data Science | Gaming and Casino Operations Management
University of Nevada, Las Vegas
Walocko, Luke Andrew, "Data Analytics in Hotel and Integrated Resort Brands: An Evaluation of Past Literature and Proposed Research for the Future" (2021). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4333.
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