Award Date

5-1-2022

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

William F. Harrah College of Hospitality

First Committee Member

Jungsun Kim

Second Committee Member

Mehmet Erdem

Third Committee Member

Ashok Singh

Fourth Committee Member

Andrew Hardin

Number of Pages

98

Abstract

During the COVID-19 pandemic, numerous people lost their lives, and a lot of industries were affected. The hospitality industry was especially affected due to social distancing, travel restrictions, and safety issues. During that time, not only did customers' expectations change but their recommendation of hotels to friends and colleagues also changed. The current study used five factors (i.e., cleanliness, location, room, service, and value) to discover which factors were affecting hotel recommendation before the COVID-19 pandemic and after the reopening. This study used secondary data (online surveys) from one of the well-known integrated resorts located in the western United States. Data was collected in June of 2019, before the COVID-19 pandemic, and in June of 2021, after one year from the reopening from the pandemic closure. The result indicates that before the COVID-19 pandemic, guests’ preferences were as follows: (1) value, (2) service, (3) cleanliness, (4) room, and (5) location. However, after the reopening from the COVID-19 pandemic, June 2021, guests ranked the important factors as (1) value, (2) service, (3) room, and (4) cleanliness. From the findings, hotel managers can compare which factors are affecting guests to recommend hotels to others before the COVID-19 pandemic and after the reopening. This will allow them to better understand guests and provide the services that guests are looking for.

Keywords

Cleanliness; COVID-19; Location; Room; Service; Value

Disciplines

Business Administration, Management, and Operations | Operational Research | Operations Research, Systems Engineering and Industrial Engineering

File Format

pdf

File Size

1009 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Download


Share

COinS