Award Date

12-1-2022

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

William F. Harrah College of Hospitality

First Committee Member

Dr. Robert Rippee

Number of Pages

32

Abstract

The restaurant industry continues to change as Online Food Delivery apps (OFD) continue to gain more popularity because of the COVID-19 pandemic. The food delivery market has grown over 52% since the start of the pandemic. Online food delivery app platforms like DoorDash, UberEats, and Postmates began to offer delivery over the past decade, rapidly growing with the help of ghost kitchens. Consumer behavior factors and intention to use OFDs have changed as more advanced app technology becomes available, and as the restaurant industry navigates the COVID-19 pandemic restrictions. Many consumers favor mobile delivery apps overall convenience and perceived usefulness. OFDs offered convenience and added safety precautions like contactless delivery during the pandemic when the fear of the virus was high, increasing the necessity to use these apps from consumers. This paper aims to examine how online food delivery apps have gained popularity in recent years, and how consumer behavior factors and intention to use these apps have been impacted by the COVID-19 pandemic.

Keywords

Food Delivery App (FDA); COVID-19; Ghost Kitchen; Online Food Delivery (OFD); Platform Structure Business

Controlled Subject

Mobile apps; Online social networks in business

Disciplines

Food and Beverage Management | Marketing

File Format

pdf

File Size

256 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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