Award Date
August 2023
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
William F. Harrah College of Hospitality
First Committee Member
Ashok Singh
Second Committee Member
Kasra Ghaharian
Third Committee Member
Cass Shum
Fourth Committee Member
Blanca Rincón
Number of Pages
73
Abstract
Past studies have suggested that decision-making strategies are crucial for players in casino gambling, yet few studies have explored players' preferences for slot machines. This study focused on the impact of jackpot payouts, the perceived house edge, and psychological factors on the decision-making of slot machine players. With regard to Prospect theory, Outcome Prominence Effect, and Construal Level Theory, this study utilized convenience sampling and scenario-based surveys to collect data. A total of 416 experienced slot players participated in the survey. The survey results were examined using Chi-square analysis, Bonferroni correction, and the Wilcoxon Signed-Rank Test. The results showed that both jackpot size and house edge information significantly influenced player preferences for slot machines, with house edge information having a more pronounced impact. Psychological factors, on the other hand, only affected player preferences when all machines offered the same jackpot amount. These results suggest a complex relationship between risk, reward, and psychological factors influencing machine choice.
Keywords
Casino; Desicion making; Gaming; Hospitality; House edge; Jackpot
Disciplines
Behavior and Behavior Mechanisms
File Format
File Size
820 KB
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Zhou, Haocheng, "Decision Making Under Uncertainty – Percieved House Edge or Game Outcome" (2023). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4861.
http://dx.doi.org/10.34917/36948212
Rights
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