Does Airbnb Have a Homogenous Impact? Examining Airbnb’s Effect on Hotels With Different Organizational Structures
Document Type
Article
Publication Date
1-13-2020
Publication Title
International Journal of Hospitality Management
Volume
86
First page number:
1
Last page number:
10
Abstract
Although a number of studies have examined Airbnb’s impact on hotels, previous studies have yielded mixed results and are limited in their geographical scope. Additionally, the impact of Airbnb on hotels with different organizational structures has not been previously analyzed. Accordingly, the purpose of this study is threefold: 1) to add to our understanding of the impact of an increase of Airbnb inventory by clarifying previously inconclusive results; 2) to examine the extent to which Airbnb listings affect hotel performance measures in the overall U.S. hotel market; and 3) to investigate the influence of Airbnb on key hotel metrics by elaborating the effect of Airbnb on hotels operated under different organizational forms- chain-managed, franchised, and independent. Our results show an adverse impact of Airbnb on hotel RevPAR and ADR metrics across different organizational structures. However, interestingly, Airbnb listings did not negatively affect occupancy numbers. Theoretical and practical implications are discussed.
Keywords
Airbnb; Sharing economy; Economic impact; Hotels; Franchising; Chain-managed; Independent
Disciplines
Hospitality Administration and Management
Language
English
Repository Citation
Dogru, T.,
Hanks, L.,
Ozdemir, O.,
Kizildag, M.,
Ampountolas, A.,
Demirer, I.
(2020).
Does Airbnb Have a Homogenous Impact? Examining Airbnb’s Effect on Hotels With Different Organizational Structures.
International Journal of Hospitality Management, 86
1-10.
http://dx.doi.org/10.1016/j.ijhm.2020.102451