Is Restaurant Rebranding More Impactful on Customer Reviews Than Restaurant Renovations
Document Type
Conference Proceeding
Publication Date
1-1-2020
Publication Title
The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
First page number:
199
Last page number:
200
Abstract
Online reviews influence travelers’ decisions, especially with regard to information searching, holiday planning, and buying decisions (Ayeh, Leung, Au & Law (2012). Furthermore, Dellarocas (2003) pointed out that social media (SM) reviews allow hospitality companies to understand customers’ preferences. For instance, all activities of online consumers on SM platforms (clicking, reviewing, post on a blog, etc.) can be documented as data (Lovett, 2011). Hence, many hospitality companies make the management of their SM sites a critical part of online business strategies (Ayeh et al., 2012).
Keywords
Restaurant rebranding; Customer reviews; Hospitality companies; Las Vegas; Buffet experience; Restaurant renovation; Customer satisfaction; Bacchanal Buffet; Bellagio Buffet
Disciplines
Business | Food and Beverage Management | Hospitality Administration and Management
Language
English
Repository Citation
Demirciftci, T.,
Raab, C.,
Belarmino, A.
(2020).
Is Restaurant Rebranding More Impactful on Customer Reviews Than Restaurant Renovations.
The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
199-200.