Document Type

Article

Publication Date

2-28-2022

Publication Title

Journal of Hospitality Marketing & Management

Volume

31

Issue

6

First page number:

1

Last page number:

38

Abstract

Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety amplified the relationship between three functional motivators on satisfaction (amenities, neighborhood, convenience). This indicates that the pandemic does not uniformly affect all guests. This study illustrates how the COVID-19 pandemic has changed the needs of P2P accommodation guests, and provides important managerial implications for P2P hosts and investors.

Keywords

Peer-to-peer (P2P) accommodation motivators; Repurchase intention; Satisfaction; COVID-19 pandemic; COVID-anxiety

Disciplines

Business Analytics | Hospitality Administration and Management | Tourism and Travel

File Format

pdf

File Size

490 KB

Language

English

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Hospitality Marketing and Management on February 28, 2022, available at: http://www.tandfonline.com/doi/full/10.1080/19368623.2022.2043801

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Download


Search your library

Share

COinS