Document Type
Article
Publication Date
6-20-2022
Publication Title
Social Media + Society
Volume
8
Issue
2
First page number:
1
Last page number:
15
Abstract
People use multiple social media daily. Some platforms feature public interactions like Facebook, others emphasize private communications such as Line. Although misinformation is rampant on all platforms, literature on fact-checks (FC) focuses primarily on public ones. This article provides an integrated psychological model and argues that FC is less effective on private platforms. People expect to encounter “unwelcome” FCs (incongruent with their beliefs) on public platforms, but selectively approach the “welcome” FC on private platforms. An experiment (n = 601) and a national survey (n = 1060) were implemented to test these hypotheses in the 2020 Taiwan Presidential Election. The experiment shows that respondents prefer FC on Line, which helps their party, but prefer FC on Facebook which disadvantages their party. The survey shows that consuming FC with more private platform usage has lower media literacy, while is the opposite on public platforms. Future work should focus on both FC and how it is consumed.
Keywords
Fact-check; Private messaging apps; Experimental design; Taiwan politics; Media literacy
Disciplines
Communication Technology and New Media | Mass Communication | Social Media
File Size
1100 KB
Language
English
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Repository Citation
Wang, A. H.
(2022).
PM Me the Truth? The Conditional Effectiveness of Fact-Checks Across Social Media Sites.
Social Media + Society, 8(2),
1-15.
http://dx.doi.org/10.1177/20563051221098347
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Media Commons