Award Date

1-1-2002

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Curtis Love

Number of Pages

138

Abstract

This study is exploratory in nature. Data was collected from 201 wedding exhibitors within the United States via mailed self-administered questionnaires. The results of this study are used to create a standard wedding exhibitor profile including basic marketing activities, market positioning, and company demographics. It uncovers current wedding exhibitor return on investment (ROI) practices and identifies market mix positions before and after the show due to impacts these activities have on wedding show ROI.

Keywords

Defining; Exhibitors; Exposition; Investment; Practices; Return; Wedding

Controlled Subject

Marketing

File Format

pdf

File Size

3041.28 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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