Award Date

1-1-2005

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Deborah Barrash

Number of Pages

60

Abstract

Wine buyers for restaurants and retail shops consistently order various wines to satisfy the demand of their customers and to compete in the hospitality industry. Often, these wines are difficult to find due to low production and high demand. This paper explores wine allocation as well as the research and literature on related topics such as monopoly theory and deregulation. This particular study on wine allocation surveys industry professionals who buy wine for resale at restaurants and retail shops and are familiar with the struggles involved in acquiring allocated bottles; The study uses a mail survey to explore wine allocation as an industry problem. The results of the survey offer ideas as to how distributor deregulation may help eliminate the struggles encountered with obtaining highly allocated wines. Moreover, suggestions are made on how further research among wine buyers, distributors and wineries may assist in creating a system for fairly allocating wine.

Keywords

Allocation; Buyers; Perspectives; Restaurant; Retail; Wine

Controlled Subject

Management

File Format

pdf

File Size

1474.56 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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