Award Date

12-1-2021

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

William F. Harrah College of Hospitality

First Committee Member

Christine Bergman

Number of Pages

39

Abstract

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire trip journey.

Keywords

digital transformation; integrated resorts; metaverse; mobile application; share of wallet; user-generated content

Disciplines

Communication Technology and New Media | Gaming and Casino Operations Management

File Format

pdf

File Size

206 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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