Master of Science in Hotel Administration
William F. Harrah College of Hospitality
First Committee Member
Number of Pages
As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire trip journey.
digital transformation; integrated resorts; metaverse; mobile application; share of wallet; user-generated content
Communication Technology and New Media | Gaming and Casino Operations Management
University of Nevada, Las Vegas
Larsen, Krista, "Shaping Success for Mobile Applications of Integrated Resorts" (2021). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4332.
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