Award Date

December 2023

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

William F. Harrah College of Hospitality

First Committee Member

Jungsun Sunny Kim

Second Committee Member

Ozgur Ozdemir

Third Committee Member

Ashok Singh

Fourth Committee Member

Andrew Hardin

Number of Pages

136

Abstract

People are using various technologies in their daily lives now. To meet the expectation of guests, many hotels have implemented different types of Guestroom Technology (GT) to improve guest satisfaction. The currently available GTs that control guestroom environments in the hotel industry include tablets, mobile applications, and voice assistants. However, tablets are out-of-date now. Prior studies examined the importance and acceptance of the other two GTs. However, the comparisons among the three GTs are limited. The research related to different types of GTs in the United States is numerous; nonetheless, there is a lack of similar studies conducted in China. Thus, the current research aims to fill this research gap by exploring consumers’ perceptions and intentions to use different types of GTs by collecting data from China and the U.S. More specifically, this study focused on guest acceptance of the two GTs (i.e., Voice Assistants and Hotel Mobile Apps), based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Protection Motivation Theory (PMT). This study also investigated other potential factors influencing their acceptance levels of these GTs, as well as differences in acceptance between the U.S. and China. From the findings, the relationship and comparison between different GTs and guest acceptance are explored based on two different countries. The results also help hospitality operators understand the different levels of guest acceptance for different types of GTs, as well as factors influencing their acceptance. Thus, they are able to make more informed decisions about implementing specific GT.

Keywords

Behavioral Intention; Customer Perception; Guestroom Technology; Hotel Technology; Technology Acceptance; Technology Adoption

Disciplines

Business Administration, Management, and Operations | Social and Behavioral Sciences

File Format

pdf

File Size

1140 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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Available for download on Tuesday, December 15, 2026


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