With more than 150,000 hotel rooms, Las Vegas is the ideal living laboratory for the study of hospitality. Graduate students in the William F. Harrah College of Hospitality often use this living laboratory to produce a research paper as part of their degree requirements. Professional papers focus on a practical area within the hospitality industry that was of interest to the student. Many of the papers in this collection focus on the Las Vegas market but there are also several that focus on Macau and Singapore. Topics covered include loyalty programs; marketing; sustainability; meeting and event planning; the lodging and gaming industry in Macau; personnel issues in hotel management and more.

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Professional Papers from 2007

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Exploring revenue management in spas: Yield management concepts in the spa industry today, Elaine M. Balkoulis

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Developing a dining customer satisfaction measurement and response tool, Mike Distefano

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Hotel energy use contributes to global warming, Christine Faja

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The Relationship between international expansion and firm performance: An investigation of U.S.-based restaurants and firms, Soyeon Jung

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Variable check-in time: Raising room revenue with multiple daily check-in times, Matthew Kaplan

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Technology and social anxieties, attitudes and behavioral intentions of Singaporeans towards using self-service technology (SST), Mukesh Kumar

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An Analysis of the environmental content of Las Vegas Strip hotels, Andrew M. Levey

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Expatriate training for the hotel and gaming workforce: Don't leave home without it, Chien Chien Serene Lim

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Integrated marketing communications strategy: An examination of Harrah’s Entertainment, Inc., Michael Mehling

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Developing a managerial plan to guide the planning process for charity events, Nicole Molina

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The Waiting game, Dennis Moore

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Effects of an upbeat and positive attitude in customer service interactions, Brent Pritchett

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Managing halal quality in food service industry, Siew Fun Vivienne Soong

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A Comparative analysis of mice destinations between Macau and Singapore, Cheong Su Richard Tan

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High occupancy strategy at THEhotel: Is it worth the negative impacts?, Joe Tidwell