With more than 150,000 hotel rooms, Las Vegas is the ideal living laboratory for the study of hospitality. Graduate students in the William F. Harrah College of Hospitality often use this living laboratory to produce a research paper as part of their degree requirements. Professional papers focus on a practical area within the hospitality industry that was of interest to the student. Many of the papers in this collection focus on the Las Vegas market but there are also several that focus on Macau and Singapore. Topics covered include loyalty programs; marketing; sustainability; meeting and event planning; the lodging and gaming industry in Macau; personnel issues in hotel management and more.

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Professional Papers from 2011

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Casino Loyalty Programs within the Las Vegas Locals’ Market, Charles Andrew Baynes

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The Jasmine Revolution and the Tourism Industry in Tunisia, Mohamed Becheur

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Exploring the Feasibility of Converting the Mardi Gras Hotel and Casino into a Casino Boutique Hotel, Patrick Brennan

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SunShine Café: A Breakfast Restaurant Business Plan, Lillian I. Burrow

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A Sense of place: Examining music-based tourism and its implications in destination venue placement, Richard Bret Campbell

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CSTEM: An Evolution in the Sensory Evaluation of Alcoholic Beverages (In Consideration of a Modern Alternative to the Traditional Alcohol Spirits Tasting Method), Adam B. Carmer

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A Comparative Analysis Between Three Types of Meeting & Event Planners, Megan Casey

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The Interface of Technology in Culinary Arts Education, Robert C. Cawley

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Hospitality Loyalty Program Effectiveness Evaluation Rubric, Nazia Charania

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Identify Key Business Strategies to Target the Mass Market in Macau, Chia-Li Chen

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Explore Guerrilla Marketing Potentials for Trade Show, Jie Chen

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Technology Base Self Service in Hospitality Industry, Wan Chi Chen

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Identifying Green Meetings in the Hospitality Industry, Shin Yi (Felicity) Chiou

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An Exploratory Study of Casino Customer Loyalty Programs, Cristina R. Crofts

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Preventing Workplace Injuries Commonly Sustained by Hotel Guestroom Attendants, Jennifer DaRos

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Business Plan for 1st Street Diner and Nightclub, Brian D. Deets

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Identifying New Pari-Mutuel iGaming Offerings in the United States, David W. Downes

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Self Service Technology in Airports And the Customer Experience, Hannah Drennen

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Sustainability’s Correlation to Profit, Cheryl Annissa Drummond

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Vegas Keys VIP Business Plan, Michael Ferreira

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Understanding the Decline of Sales of Destination Club Products, Heidi Goetz

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An Analysis of how Self-Efficacy Relates to the Driver’s of the Active Sport Tourist, Debey Grimes

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Chinese Culture and Casino Customer Service, Qing Han

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Research Study Proposal for Nightlife Company (San Francisco, CA), Trevor Hewitt

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A Content Analysis of Indonesian Hotel Website, Irene Hidayat

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Examining the Value of Word of Mouth as a Marketing Tool for Poker Book, Jeffery J. Hwang

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Literature Review on Turnover - To Better Understand the Situation in Macau, Ut Lon Im

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Exploring how Employee Empowerment Impacts on Hotel Front Desk Operations, Janggon Kim

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Using self-service technologies to solve the problem of labor shortage in Macau’s lodging industry, U Ka Kit

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Lean and Six Sigma in Hospitality Organizations: Benefits, Challenges, and Implementation, Justin M. Lancaster

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A Transition of Leadership: Can the Young Generation of Macau Catch Up, Kin Man Yolanda Lao

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The Gaming Industry Developing Concept in Taiwan-from the U.S. Experience, Jean Ling Lee

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A Cultural Perspective on Motivation Factors Affecting Exhibition Participation, Young Ki Lee

The Challenges of the Labor Shortage in Macau’s Hotel Industry, Lam Lei

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The Future Development for Slots in Macau to the Mainland China Market, Sok In Leong

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Mystery Shopping in Singapore’s Retail Sector: A Case Study, Iynee Low

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Labor Shortage and the Development of Gaming Industry in Macau, Liz Chiu Nga Ming

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To Start a Hospitality Student Investment Club at Schenectady County Community College, Regina A. Mintzer

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E-mail Management of Japanese Hotels in Comparison with South Korean Hotels, Kyoko Morikoshi

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How User-Generated Review Websites Impact a Hotel’s RevPar, Milan Patel

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How to Conduct a Successful Tea Tasting Event, Kaye L. Polivka

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Evaluating Websites by Features: Do Independent Hotels in Singapore Get it Right?, Prasetya Purnawan

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Seeking Further Education: A Rubric for Evaluating Organizational Behavior PhD Programs, Douglas M. Quist

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Who Calls the Shots in Dining Customer Service, Kendi Root

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Hotel Front Office Training: Turning Expense Into Investment, Thomas Sanders

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Hotel Room Rate and Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj

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The Analyses of State and Federal Medical Marijuana Laws and How They Apply to Employment, Lizaveta Sergeev

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Attracting and Retaining Quality Managers: The Critical Factors, Ketan Shah

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Cultural Acceptance and Its Effect on Tourism, I-Hsuan Shih

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Total Rewards Compensation: A Viable Solution, Patrick Wesley Smith

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Activeion Ionator EXP, Linda Straker

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A review of San Francisco’s lodging industry: Past performance and future implications, Adam N. Szilagyi

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RCT Hospitality Consultants, LLC: The Making of the Business Plan, Rachel C. Tyler

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The Green Movement in Hotels: Are College Students on Board?, Amy Walker

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Explore the Phenomenon of Buddhist Temple Stay in South Korea for Tourists, Wei Wang

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The Management of an Indigenous Hotel Chain Company in China: A Case Study of Sichuan Minshan Hotel Corporation, Yinglin Wang

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The Modern Brand: A Guide to the Intigration of CSR Practices into Hotel Branding, Matthew Warren

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The Viability and Necessity of DesertXpress and the Future of Las Vegas, Charles Alexander Wellington

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Specifications for Creating a Mobile Application for Meeting and Conference Attendees, Heather Lynne Willden

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Developing an Employee Training Addendum for a Sustainable Hospitality Operation, Devonne A. Williams

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Preparation of a New Business: Shanghai Studio, Wai Hung Wu

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Business Plan for U.S. Based Soup and Salad Franchise Restaurant in Beijing, China, Xin Xu

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Controlling Labor Costs in Restaurant Management: A Review of the Internal-Marketing Concept as a Method for Enhancing Operating Efficiency, Scott Yandrasevich

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Targeting a Niche Market in Las Vegas Gaming Industry, Sookyung Yeo

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Leveraging Slot Gaming Technology to Gain a Competitive Advantage, Philip Zarlengo

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Cultural Tourism Products: A Case Study in the Xi’an City, Yining Zhang

Professional Papers from 2010

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Creating a wellness program for hotel front desk employees, Karima Abdel-Moty

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Las Vegas visitor demographics: Be careful what you wish for, Joseph Akinsete

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A Case study on the effect of information technology related interface issues on overall guest experience in Hyatt Place hotels in the U.S., Vasuki Bellary

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A Case study of pay-for-performance compensation programs, Eric Berman

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An Investigation of sustainable environmental practices and consumer attitudes & behaviors toward hotel bathroom amenities, Edward James Bobbett

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Nightclubs: A training manual: To increase sales performance for bartenders and cocktail servers in nightclubs., Robert A. Boyer

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Hotel revenue management: Investigating the interaction of information technology and judgmental forecasting, I-Pei Claire Chen

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New front desk manual development protocols for millennials working in the hotel industry, Christopher Chennault

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Is premium pricing strategy a viable option to pursue higher revenue performance? A case study of relative pricing strategy in the Singapore lodging market, Xiaorong Chen

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How corporate social responsibility influences employee job satisfaction in the hotel industry, Chia-Chun Saprina Chiang

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Hotel feasibility in the recessionary economy of 2010: A case study in Reno, Nevada, Sang-Mun Cho

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Timeshare: Intervals vs. points, Monica Colvin

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Diversity Strengthening Companies in the Economic Downturn, Shandrea Daniel

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Grand Hyatt Kauai Resort and Spa disaster recovery plan, Matthew Ellis

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Sales motivation & morale during extreme times of change, Cheri L. Fairchild

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Earthy bride, Melissa S. Foerster

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A Start to finish guide to opening a bed & breakfast: The business plan., Ellen A. Fredette