Professional Papers from graduate students in the William F. Harrah College of Hospitality.

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Professional Papers from 2012

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Social Media Helps Small Businesses, Nicholas J. Oxborrow

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Non-Monetary Strategies to Retain Key Employees, Becky Rader

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A Social Media Plan for the Ultimate Fighting Championship, Matthew Radmanovich

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Creating a Positive Motivational Climate: Strategies for Division I Women’s Tennis Coaches, Mark Roberts

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Training and Development Guide for a Culinary Department in a Private University, Kimberly Rosenbaum

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Enhancing Off-Season Motivation in Collegiate Athletes, Daniel Ryan

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Sustainable Tourism Marketing Strategies at UNESCO World Heritage Sites, Fouad A. Sadiki

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The Adaptation of Cloud Computing by the Hotel Industry, Anthony Schneider

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A Business Plan for Grass Fed Restaurant, Joshua Schonfeld

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Cultural Impact on Customer Satisfaction and Service Quality Evaluation in Hotels, Yeji Seo

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Analyzing the Effects of Social Media on the Hospitality Industry, Gaurav Seth

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Motivational Clinic for Coaches in Division I, II, III College Sports, Christopher M. Sheldrick

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Identify Possible Critical Provider Gap(s) in the Package Tours Sold by Travel Agencies in Singapore, Chih Wee Siow

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The Pros and Cons of Outsourcing, Angela Smith

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Diversifying the National Parks, Amalia Sommer

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An Introduction to Meeting and Event Management Course, Diana Spina

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A Training Manual: To Increase Performance in Cost Management of a Las Vegas Nightclub for Operations Managers, Mark F. Staudinger

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Developing a Marketing Plan For Hertz China, Isabel Tan Ai Wei

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Community Gardening: Benefits Focused Strategies, Joseph Zaanan Tellschow

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Frameworks Of Casino Resorts Supply Chain, Lu-Mo Tsai

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Perfecting the Table Games Dealer: Improving Initial Table Games Dealer Training Curriculum to Create More Versatile Gaming Employees, Bama Varsanyi

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Capturing the Chinese Outbound Tourism Market: Lessons for Las Vegas Casino Operators, Wilson Wan

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Exploration of Human-Computer Interaction (HCI) Applications in Hospitality Industry, Jia Wei

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Recommendations for Online Training in Hospitality Organizations, Geoffrey L. Wellen

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Medical Tourism: Trends and Opportunities, Krista Wendt

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Understanding Loyalty and Motivation of Professional Sports Fans, Victoria Wilkins

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The Marketing Plan of the Cotai Strip, Pui Shan Wong

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Training Program for New Chinese Casino Players, Yanlei Xu

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Exploration of Hotel Distribution Channels in China — Focus on Hotel Call Centers, Tao Yu

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Comparing Service Qualities/Gaps between Hospitality Industry and Timeshare Industry, Yan Zhu

Professional Papers from 2011

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Casino Loyalty Programs within the Las Vegas Locals’ Market, Charles Andrew Baynes

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The Jasmine Revolution and the Tourism Industry in Tunisia, Mohamed Becheur

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Exploring the Feasibility of Converting the Mardi Gras Hotel and Casino into a Casino Boutique Hotel, Patrick Brennan

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SunShine Café: A Breakfast Restaurant Business Plan, Lillian I. Burrow

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A Sense of place: Examining music-based tourism and its implications in destination venue placement, Richard Bret Campbell

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CSTEM: An Evolution in the Sensory Evaluation of Alcoholic Beverages (In Consideration of a Modern Alternative to the Traditional Alcohol Spirits Tasting Method), Adam B. Carmer

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A Comparative Analysis Between Three Types of Meeting & Event Planners, Megan Casey

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The Interface of Technology in Culinary Arts Education, Robert C. Cawley

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Hospitality Loyalty Program Effectiveness Evaluation Rubric, Nazia Charania

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Identify Key Business Strategies to Target the Mass Market in Macau, Chia-Li Chen

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Explore Guerrilla Marketing Potentials for Trade Show, Jie Chen

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Technology Base Self Service in Hospitality Industry, Wan Chi Chen

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Identifying Green Meetings in the Hospitality Industry, Shin Yi (Felicity) Chiou

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An Exploratory Study of Casino Customer Loyalty Programs, Cristina R. Crofts

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Preventing Workplace Injuries Commonly Sustained by Hotel Guestroom Attendants, Jennifer DaRos

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Business Plan for 1st Street Diner and Nightclub, Brian D. Deets

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Identifying New Pari-Mutuel iGaming Offerings in the United States, David W. Downes

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Self Service Technology in Airports And the Customer Experience, Hannah Drennen

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Sustainability’s Correlation to Profit, Cheryl Annissa Drummond

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Vegas Keys VIP Business Plan, Michael Ferreira

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Understanding the Decline of Sales of Destination Club Products, Heidi Goetz

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An Analysis of how Self-Efficacy Relates to the Driver’s of the Active Sport Tourist, Debey Grimes

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Chinese Culture and Casino Customer Service, Qing Han

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Research Study Proposal for Nightlife Company (San Francisco, CA), Trevor Hewitt

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A Content Analysis of Indonesian Hotel Website, Irene Hidayat

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Examining the Value of Word of Mouth as a Marketing Tool for Poker Book, Jeffery J. Hwang

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Literature Review on Turnover - To Better Understand the Situation in Macau, Ut Lon Im

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Exploring how Employee Empowerment Impacts on Hotel Front Desk Operations, Janggon Kim

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Using self-service technologies to solve the problem of labor shortage in Macau’s lodging industry, U Ka Kit

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Lean and Six Sigma in Hospitality Organizations: Benefits, Challenges, and Implementation, Justin M. Lancaster

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A Transition of Leadership: Can the Young Generation of Macau Catch Up, Kin Man Yolanda Lao

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The Gaming Industry Developing Concept in Taiwan-from the U.S. Experience, Jean Ling Lee

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A Cultural Perspective on Motivation Factors Affecting Exhibition Participation, Young Ki Lee

The Challenges of the Labor Shortage in Macau’s Hotel Industry, Lam Lei

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The Future Development for Slots in Macau to the Mainland China Market, Sok In Leong

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Mystery Shopping in Singapore’s Retail Sector: A Case Study, Iynee Low

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Labor Shortage and the Development of Gaming Industry in Macau, Liz Chiu Nga Ming

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To Start a Hospitality Student Investment Club at Schenectady County Community College, Regina A. Mintzer

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E-mail Management of Japanese Hotels in Comparison with South Korean Hotels, Kyoko Morikoshi

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How User-Generated Review Websites Impact a Hotel’s RevPar, Milan Patel

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How to Conduct a Successful Tea Tasting Event, Kaye L. Polivka

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Evaluating Websites by Features: Do Independent Hotels in Singapore Get it Right?, Prasetya Purnawan

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Seeking Further Education: A Rubric for Evaluating Organizational Behavior PhD Programs, Douglas M. Quist

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Who Calls the Shots in Dining Customer Service, Kendi Root

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Hotel Front Office Training: Turning Expense Into Investment, Thomas Sanders

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Hotel Room Rate and Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj

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The Analyses of State and Federal Medical Marijuana Laws and How They Apply to Employment, Lizaveta Sergeev

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Attracting and Retaining Quality Managers: The Critical Factors, Ketan Shah

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Cultural Acceptance and Its Effect on Tourism, I-Hsuan Shih

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Total Rewards Compensation: A Viable Solution, Patrick Wesley Smith

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Activeion Ionator EXP, Linda Straker

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A review of San Francisco’s lodging industry: Past performance and future implications, Adam N. Szilagyi

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RCT Hospitality Consultants, LLC: The Making of the Business Plan, Rachel C. Tyler

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The Green Movement in Hotels: Are College Students on Board?, Amy Walker

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Explore the Phenomenon of Buddhist Temple Stay in South Korea for Tourists, Wei Wang

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The Management of an Indigenous Hotel Chain Company in China: A Case Study of Sichuan Minshan Hotel Corporation, Yinglin Wang

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The Modern Brand: A Guide to the Intigration of CSR Practices into Hotel Branding, Matthew Warren

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The Viability and Necessity of DesertXpress and the Future of Las Vegas, Charles Alexander Wellington

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Specifications for Creating a Mobile Application for Meeting and Conference Attendees, Heather Lynne Willden

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Developing an Employee Training Addendum for a Sustainable Hospitality Operation, Devonne A. Williams

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Preparation of a New Business: Shanghai Studio, Wai Hung Wu

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Business Plan for U.S. Based Soup and Salad Franchise Restaurant in Beijing, China, Xin Xu

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Controlling Labor Costs in Restaurant Management: A Review of the Internal-Marketing Concept as a Method for Enhancing Operating Efficiency, Scott Yandrasevich

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Targeting a Niche Market in Las Vegas Gaming Industry, Sookyung Yeo

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Leveraging Slot Gaming Technology to Gain a Competitive Advantage, Philip Zarlengo

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Cultural Tourism Products: A Case Study in the Xi’an City, Yining Zhang