With more than 150,000 hotel rooms, Las Vegas is the ideal living laboratory for the study of hospitality. Graduate students in the William F. Harrah College of Hospitality often use this living laboratory to produce a research paper as part of their degree requirements. Professional papers focus on a practical area within the hospitality industry that was of interest to the student. Many of the papers in this collection focus on the Las Vegas market but there are also several that focus on Macau and Singapore. Topics covered include loyalty programs; marketing; sustainability; meeting and event planning; the lodging and gaming industry in Macau; personnel issues in hotel management and more.

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Professional Papers from 2010

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Reasons that post-secondary culinary students enrolled in for-profit educational institutions drop out and methods that can be used to increase retention rates, Craig Frigaard

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Recommending a productivity model for Singapore hotels: A critical review of productivity models adopted by researchers and hotel operators, Hwee Noi Goh

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Which financing model is right for hotel properties? An exploratory study of financing models highlighting the practice and effects of different financing models adopted by hotel industries in USA and Singapore, Keng Tiong Christopher Goh

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Mandarin Oriental, Las Vegas: Building a unique brand in a unique city, Garren Grieve

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Taxing matters: How the US Tax Code affects gamblers, Todd Haushalter

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An Analysis of the placement of music in Miami Beach hotels, Richard R. Hertan

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The Impact of rebranding on guest satisfaction and financial performance: A case study of Holiday Inn Singapore Orchard City Centre, Pingshan Huang

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Does complimentary in-room internet access influence business traveler's decision on hotel selection in Singapore, Zainal Abiddin Kassim

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The Effects of annual pass holders on the Disneyland Resort infrastructure, Sean B. Keliiholokai

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Brand extensions for hotels’ food and beverage expansion to the outside of property: A case of Westin Chosun Hotel in Korea, Claire Hyun Jung Kim

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Sunrise, sunset? Comparing the Las Vegas and Macao gaming markets in 2010, Jung-Eun Joyce Kim

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Employee theft: Determinants of motive and proactive solutions, David Langner

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Adjustments in inter-cultural communication of expatriate and host national in local operation, Hanna Lee

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Legalizing gaming in Singapore: The ethical implications, Yeng Tuck Nicholas Lee

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Application of modern hospitality management practices in China's time-honored restaurants, Junfeng Li

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Exploration of Chinese consumer complaint behavior in the hospitality industry, Meng Li

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Understanding American customer perceptions on Japanese food and services in the U.S, Hoon Lim

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The Effects of social media networks in the hospitality industry, Wendy Lim

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Bid for an international meeting: A guide for Taiwanese associations, Yu-Chun Liu

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The Value of an associate degree in culinary arts from a public postsecondary school versus a private school, John F. Maas

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A Guide for small meetings in Las Vegas, Linda Dorothy McIlveen

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Complimentary rewards in Las Vegas casinos: A literature synthesis and recommendations for profitable complimentary reward programs, Katharine S. Meczka

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Online gaming: Prohibition vs. regulation, Andrew Montgomery

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Elements food group marketing plan, Lacey Murillo

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Is virtualization an appropriate method of disaster recovery for the hospitality industry?, Manognya Murukutla

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Embracing self service technology for hotel productivity growth, Kee Chuan Neo

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Improved back-of-the-house processes with RFID enabled it model for hospitality industry in Singapore, Chieng We Ng

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Can self service technologies work in the hotel industry in Singapore? A conceptual framework for adopting self service technology, Lixin Iris Ong

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Adapting Disneyland’s service strategy to Korea’s Everland theme park, Haesun Paik

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Perceptions of the tourism and hospitality industry by Singapore polytechnic hospitality students: An exploratory study, Justin Matthew Pang

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Total compensation practices and their relationship to hospitality employee retention, Soodchai Ting Phonsanam

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Immigration and the hospitality industry, Joseph M. Rasic

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The Gulf of Mexico oil disaster: A case study on the projected economic impact on tourism among the Gulf States of Louisiana, Mississippi, Alabama, and Florida, Richard Andrew Robinson Jr.

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How stereotyping affects customer service, Nicole Ruiseco

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Equipping women for food service sales, Robert Stegall-Smith

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Safety committees: Their role in preventing employee accidents in hotels and resorts, Sheila Tabeling

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An Intercultural U.S.-China restaurant service process model: U.S.-China SERVPRO restaurant model, Pearl Teo

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Technology enhancement in hotel guestroom, Chee Wah Peter Too

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An Investigation and analysis of U.S. restaurant tipping practices and the relationship to service quality with recommendations for field application, Lei Wang

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When is a good deal bad for business? An exploratory study of room rates highlighting the practice and effects of discounting room rates, Gwen Williams

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An Implementation guide for strategic meeting management programs in small to mid-size meeting firms, Monique Williams

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Is there a suitable CRM framework to evaluate the effectiveness of CRM practices in the Singapore hotel industry?, Janet Wong

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The Gap of event markets between the US and China — Exploring application prospect of event software in China’s hospitality and tourism market, Ying Zhao

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The Discussion of first mover advantage in the Chinese hotel industry, Yuheng Zheng

Professional Papers from 2009

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Legal regulations of tip pooling and tip sharing in the United States hospitality industry, Rebecca Ahmed

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A Case study to examine the application of food cost theories in menu pricing and cost control management within a new restaurant operation, Mark W. Barnard

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Leadership assessment: A tool for developing future hospitality leaders, Sam Carlton

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The Luxury casino hotel dynamic price strategy practices for the FIT customer segment, Lei Chen

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Americans abroad: International hospitality careers, Julienne Chranowski

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AAA Five Diamond Designation: Is it worthwhile to convert?, Jayme Elizabeth Deck Weight

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The Role of cultural and change during mergers and acquisitions: Bringing the pride back, Geoffrey W. Denight Jr

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The Financial performance of two Singapore boutique hotels: A comparative analysis, Kah Seng Fong

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Exploring the impact of economic downturn and method to increase hotel sales department revenues, Amy Forss

Identifying the critical components of internal rebranding in a hotel casino, Sandra Kania

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Travelocity and the opaque booking model: New ways to stimulate incremental revenue, Greg Kinchen

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Cost-effective training and development programs in the hotel industry during a recessionary period, Fiona Clementine King

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Applying the service profit chain to the gaming industry, emphasizing on table games dealers, in Las Vegas, David Lee

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Post-Katrina New Orleans: The challenges, milestones and progress of small business owners and entrepreneurs, Iona Lee

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Loyalty to relationships: Examination of affluent casino guest retention in Las Vegas, Adrian Y. Low

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Will retail travel agencies in Singapore survive: Comparison between retail travel agencies and online reservation services, Yan Xin Low

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An Examination of female poker players, Di Ma

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How color affects food choices, Costa Magoulas

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An entry level managerial training program for hourly hospitality employees, Cynthia Mejia

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Going green in the hospitality industry, Christina Wilson Micioni

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An Examination of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos, Jennifer Miyakubo

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Maximizing cash flows in integrated resorts: An exploratory study of the highest and best use of available space, Denise Négrel

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Comparing lodging REITs using DuPont analysis: Evaluating shareholder equity, John Richard Kane Pellika

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A Comparison of hospitality human resources practices in Greece and the United States: An analysis of human resources practices and the potential effects on service quality, John Philippakos

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Recession and its affect on the Las Vegas hospitality industry, William Provance

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Digital/social media as an audience marketing tool to promote corporate events, Corie Rand

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Case study: Feasibility analysis of renewable energy supply systems in a small grid connected resort, Jody Robins

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Exploring marketing and sales opportunities: How companies reach their target market using hospitality and tourism venues for distribution of the product or services, Ricardo J. Rodriguez-Canales

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The Swedish casino model: A comparative study of casino gaming models, Daniel Sahlin

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Management and disaster, Eugene Soraghan

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Business intelligence in meeting planning software, Svetlana Staneva

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Systematic analysis of identifying key dimensions of environmentally and socially responsible hotels, Courtney Suess

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Employee orientation: Exploring blended learning strategies to improve learner outcomes and meet organizational goals, Paul Washington

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Targeting and positioning Hotel Atlet Century Park in serving two distinct markets: Commercial and social, Grace Widiarti

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Introducing PR strategies into Chinese exhibition planning services, Fei Xia

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Nation branding: A case study of Singapore, F. Woo Yee

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A Comparison of gambling motivation factors between Chinese and Western casino players, Lu Ye

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The Impact of the 2007 Oklahoma immigration reform act on labor costs in the restaurant industry, Xun Zhou

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Bone Rattlers Bar & Grill business plan, Lovedy Ann Zie Carroll

Professional Papers from 2008

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Customer loyalty program integration in a restaurant: POS system tracking, Raegan D. Ashcraft

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An Assessment of the world wine auction marketplace, Michael M. Bowden

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Developing a software for pharmaceutical promotional meeting planning, Michele S. Brouse

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Road to the Green Seal, Milos Cerovic

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Managing cultural diversity in hospitality industry, Yi Gong

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Service dimensions of service quality impacting customer satisfaction of fine dining restaurants in Singapore, Ko King Lily Harr

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An Observational tool for measuring the dealer's emotional labor in a casino, Alfred Sukwon Jang

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Greening in the United States hotel sector: An exploratory examination, Adam Kaplan

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Developing a comprehensive training guide for dealers in the gaming sector of the hospitality industry in Las Vegas, David Lee

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An Overview of change management in the hospitality industry, Jennifer Lee

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Online leisure hotel selection criteria and booking behavior of young middle-income Singaporeans, Kin Wai Lee

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Proposing additional questions to understand a destination’s image and its relationship with a business travelers’ socio-economic and demographic profile: Specifically, the case of Las Vegas, Yohan Lee

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The Relationship between high risk athletes risk perception of adventurous activities, their travel destinations and their vacation travel patterns, Tanir Magen

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Market feasibility studies: Hospitality decision making, Kim Mangino

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Measuring gaps in customer service at spas: Are we offering our customers what they want?, Patricia Mittelstadt

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Determining organization excellence, Elliott Moseley

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Higher education event – A case study and special event approach, Matthew J. Muldoon