Publications of the University of Nevada, Las Vegas Marketing and International Business Department faculty.

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Submissions from 2020

Strategic Product Displays on Social Media Through Proactive Nostalgia, Makbule Eda Anlamlier and Sevincgul Ulu

Strategizing Product Displays on Social Media: the Case of Proactive Nostalgia, Makbule Eda Anlamlier and Sevincgul Ulu

Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions, Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, and Yichuan Wang

“The Ones Who Move Things Along”: How Women Mid-Level Managers Navigate Academic Landscapes, Hugo A. García, Kimberly Nehls, Kimberly Florence, Yvonne Harwood, and Tamara McClain

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions, Axenya Kachen, Anjala S. Krishen, Maria Petrescu, Rebecca D. Gill, and Paula C. Peter

Exploring online comments from a strategic marketing stance to reduce wildlife crime, Sheen Kachen and Anjala S. Krishen

The Digital Self and Virtual Satisfaction: A Cross-Cultural Perspective, Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, Pushkin Kachroo, and Robyn Raschke

Harnessing the Waiting Experience: Anticipation, Expectations and WOM, Anjala S. Krishen, Orie Berezan, Shauyra Agarwal, and Brian Robison

Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse, Anjala S. Krishen, Han-fen Hu, and Jesse L. Barnes

The Danger of Flavor: E-Cigarettes, Social Media, and the Interplay of Generations, Anjala S. Krishen, Han fen Hu, Andrew L. Spivak, and Olesya Venger

What’s in a Number? the Interesting Challenge of Knowledge Diffusion, Anjala S. Krishen and Maria Petrescu

Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?, H. Li and A. Nill

Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?, H. Li and A. Nill

Making Sense of Dark Tourism: Typologies, Motivations, and Future Development of Theory, Victoria Mitchell, Tony L. Henthorne, and Babu George

Association for the Study of Higher Education, Kimberly Nehls

Campus and Community Relationships: The Impact of Student Affairs Advisory Boards, Kimberly Nehls

Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications, Alexander Nill and Gene Laczniak

CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political and Economic Forces, Alexander Nill and Bianka L. Papp

The Internet of Everything: Implications of Marketing Analytics From a Consumer Policy Perspective, Maria Petrescu, Anjala Krishen, and My Bui

The Dilemma of Social Media Algorithms and Analytics, Maria Petrescu and Anjala S. Krishen

The Importance of High-Quality Data and Analytics During the Pandemic, Maria Petrescu and Anjala S. Krishen

Information Technology, Learning, and Sales Performance, Elena Pomirleanu

Ooh, That's Sour: An Investigation of the Role of Sour Taste and Color Saturation in Consumer Temptation Avoidance, Nadia Pomirleanu, Brandon M. Gustafson, and Sheng Bi

Introduction to Operations Managemnt: A Supply Chain Process Approach, Joel D. Wisner

Submissions from 2019

Exploring Loneliness and Social Networking: Recipes for Hedonic Well-Being on Facebook, Orie Berezan, Anajala S. Krishen, Shaurya Agarwal, and Pushkin Kachroo

Loneliness and Social Media: the Interplay of Physical and Virtual Social Space, Orie Berezan, Anjala S. Krishen, and Anuj Jenveja

The Strategic Value of Culture: An Integrative Framework for the Role of Organizational Culture in Marketing Strategy, Brandon M. Gustafson and Nadia Pomirleanu

The Social Buyer: A Framework for the Dynamic Role of Social Media in Organizational Buying, Brandon M. Gustafson, Nadia Pomirleanu, Babu John Mariadoss, and Jean L. Johnson

Marketing Certifications: Evaluating Their Role in Marketing Education, Steven Hartley, James Cross, and John A. Schibrowsky

The State of Marketing Analytics in Research and Practice, Dawn Iacobucci, Maria Petrescu, Anjala Krishen, and Michael Bendixen

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Supply Chain Integration, Learning, and Agility: Effects on Performance, Habibullah Khan and Joel D. Wisner

Preventing Shoplifting: Exploring Online Comments to Propose a Model, Pradeep K. Korgaonkar, John T. Gironda, Maria Petrescu, Anjala S. Krishen, and Tamara F. Mangleburg

Marketing and Humanity: An Introduction, Anjala S. Krishen and Orie Berezan

Social Media Networking Satisfaction in the Us and Vietnam: Content Versus Connection, Anjala S. Krishen, Orie Berezan, Shaurya Agarwal, and Pushkin Kachroo

Feelings and Functionality in Social Networking Communities: A Regulatory Focus Perspective, Anjala S. Krishen, Orie Berezan, and Carola Raab

Feelings and Functionality in Social Networking Communities: A Regulatory Focus Perspective, Anjala S. Krishen, Orie Berezan, and Carola Raab

The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools, Anjala S. Krishen, Michael T. Lee, and Robyn L. Raschke

Data-Driven Decision Making: Implementing analytics to Transform Academic Culture, Anjala S. Krishen and Maria Petrescu

Firm Size, Corporate Debt, R&D Activity, and Agency Costs: Exploring Dynamic and Non-Linear Effects, Stephen Miller and Giorgio Canarella

Strength in Diversity: Methods and Analytics, Maria Petrescu and Anjala S. Krishen

Skin Lightening and Social Capital: The Cultural Conceptions of Agency, Nancy Wong and Anjala S. Krishen

Submissions from 2018

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Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs, Andrew J. Dahl, James W. Peltier, and John A. Schibrowsky

The Current and Future State of Contingent Faculty, Hugo A. Garcia, Jon McNaughtan, and Kim Nehls

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A Review of Climate and Culture Research in Selling and Sales Management, Brandon M. Gustafson, Nadia Pomirleanu, and Babu John-Mariadoss

Marketing and Humanity: Discourses in the Real World, Anjala S. Krishen and Orie Berezan

Social Networking from a Social Capital Perspective: A Cross-cultural Analysis, Anjala S. Krishen, Mark A. A. M. Leenders, Siva Muthaly, Marta Ziółkowska, and Michael S. LaTour

Marketing Analytics: Delineating the Field while Welcoming Crossover, Anjala S. Krishen and Maria Petrescu

Will They Pitch Or Will They Switch? Comparing Chinese And American Consumers, A S. Krishen and H F. Hu

Analytics From Our Scholarly Closets: The Connections Between Data, Information, And Knowledge, A S. Krishen and M Petrescu

Contingent Faculty in Higher Education, Jon McNaughtan; Hugo A, Garcia; and Kim Nehls

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Analyzing the Analytics: Data Privacy Concerns, Maria Petrescu and Anjala S. Krishen

Novel Retail Technologies and Marketing Analytics, Maria Petrescu and Anjala S. Krishen

Knowledge Networking and Coopetition: The Role of Shared Technology in Promoting Goal Convergence, Robert V. Randolph, Han-fen Hu, and Kirk Silvernail

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The Mediating Effects of Product Returns on the Relationship between Green Capabilities and Closed-loop Supply Chain Adoption, Mohd Rizaimy Shaharudin, Keah Choon Tan, Vijay Kannan, and Suhaiza Zailani

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Do Members Want the Bells and Whistles? Understanding the Effect of Direct and Partner Benefits in Hotel Loyalty Programs, Michelle (Myongjee) Yoo, Orie Berezan, and Anjala S. Krishen

Submissions from 2017

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Style before substance? Building loyalty through marketing communication congruity, O Berezan, A S. Krishen, S Tanford, and C Raab

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The Pursuit of Virtual Happiness: Exploring the Social Media Experience across Generations, Orie Berezan, Anjala S. Krishen, Shaurya Agarwal, and Pushkin Kachroo

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Understanding the power of hope and empathy in healthcare marketing, E Kemp, M Bui, A Krishen, P M. Homer, and M S. LaTour

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A power-responsibility equilibrium framework for fairness: Understanding consumers’ implicit privacy concerns for location-based services, Anjala S. Krishen, Robyn L. Raschke, Angeline G. Close, and Pushkin Kachroo

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The world of analytics: Interdisciplinary, inclusive, insightful, and influential, A S. Krishen and M Petrescu

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The Use of Genetic Testing Information in the Insurance Industry: An Ethical and Societal Analysis of Public Policy Options, A Nill, G Laczniak, and P Thistle

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Marketing analytics: From practice to academia, M Petrescu and A S. Krishen

Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations, Nadia Pomirleanu and Olesya Venger

Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers, Angeline C. Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway

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Product return management: Linking product returns, closed-loop supply chain activities and the effectiveness of the reverse supply chains, M R. Shaharudin, K Govindan, S Zailani, K C. Tan, and M Iranmanesh

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The direct and indirect CO2 rebound effect for private cars in China, Y J. Zhang, Z Liu, C X. Qin, and T D. Tan

Submissions from 2013

Supply Chain Drivers that Foster the Development of Green Initiatives in an Emerging Economy, Chin-Chun Hsu, Keah-Choon Tan, Suhaiza Hanim Mohamad Zailani, and Vaidyanathan Jayaraman

Green Supply Chain Management Practices and Performance, Tritos Laosirihongthong, Dotun Adebanjo, and Keah-Choon Tan

DEA Analysis of FDI Attractiveness for Sustainable Development: Evidence from Chinese Provinces, Ming Lei, Xinna Zhao, Honghui Deng, and Keah-Choon Tan

Submissions from 2012

Influence of Resource-based Capability and Inter-organizational Coordination on SCM, Keah-Choon Tan and James Cross

The Impact of External Institutional Drivers and Internal Strategy on Environmental Performance, Suhaiza Hanim Mohamad Zailani, Tarig K. Eltayeb, Chin-Chun Hsu, and Keah-Choon Tan

Submissions from 2011

Entrepreneurial SCM Competence and Performance of Manufacturing SMEs, Chin-Chun Hsu, Keah-Choon Tan, Tritos Laosirihongthong, and G. Keong Leong

Supply Chain Management in ASEAN Automotive Manufacturing Industry, Tritos Laosirihongthong, Keah-Choon Tan, and Dotun Adebanjo

Submissions from 2010

Supply Chain Integration with Third-Party Logistics Providers, Jayanth Jayaram and Keah-Choon Tan

Examining the Interrelationships between Supply Chain Integration Scope and Supply Chain Management Efforts, Jayanth Jayaram, Keah-Choon Tan, and S. P. Nachiappan

Supply Chain Integration: Cluster Analysis of the Impact of Span of Integration, Vijay R. Kannan and Keah-Choon Tan

The Impact of Market Focus on Operations Practices, Tritos Laosirihongthong, Keah-Choon Tan, and Vijay R. Kannan

Supply Chain Information and Relational Alignment: Mediators of EDI on Firm Performance, Keah-Choon Tan, Vijay R. Kannan, Chin-Chun Hsu, and G. Keong Leong

Submissions from 2009

Supply Chain Management Practices as a Mediator of the Relationship between Operations Capability and Firm Performance, Chin-Chun Hsu, Keah-Choon Tan, Vijay R. Kannan, and G. Keong Leong

Submissions from 2008

Information Sharing, Buyer-Supplier Relationships and Firm Performance: A Multi-Region Analysis, Chin-Chun Hsu, Vijay R. Kannan, Keah-Choon Tan, and G. Keong Leong

An Empirical Investigation of Supply Chain Strategy Typologies and Relationships to Performance, Ram Narasimhan, Soo-Wook Kim, and Keah-Choon Tan

Submissions from 2007

The Mediator Effect of Supply Chain Agility on Firm Performance, Soumen Ghosh and Keah-Choon Tan

The Impact of Operational Quality: A Supply Chain View, Vijay R. Kannan and Keah-Choon Tan